Cipla Expands Consumer Health Portfolio with Ivia Beaute's Acquisition
In a strategic move to bolster its consumer healthcare and wellness offerings, pharmaceutical giantCipla Ltd has announced its acquisition of the cosmetics and personal care distribution and marketing business of Ivia Beaute Pvt Ltd. This acquisition, valued at Rs 130 crore, includes Ivia Beaute's renowned brands Astaberry, Ikin, and Bhimsaini on a global scale. Cipla to acquire Ivia Beaute's cosmetics, personal care distribution business Cipla Health Ltd (CHL), Cipla's wholly-owned subsidiary and consumer healthcare arm, has finalized a Business Transfer Agreement (BTA) for the purchase of Ivia Beaute's distribution and marketing business undertaking. This aligns seamlessly with Cipla's strategic focus on enhancing its presence in the consumer healthcare and wellness sector. The acquisition, set to be completed within 60 days from the signing of the BTA, signifies Cipla's commitment to diversifying its product portfolio and catering to the evolving needs of co...